Friday, April 27, 2007

Do Stores "Trick" You Into Spending?

I've worked in the Sales, inside/outside and retail, for over 10 years. There is no doubt that there are tricks into making customers purchase things they wouldn't have otherwise. The upsale is the biggest trick, getting you to spend additional dollars for a better product or an accessory.

MSN money did this article, "15 ways stores trick you into spending" where they describe the many ways you are "tricked". Very interresting as many do not realize how easy it is to manipulate the human mind.

Studies show that most customer's desire to turn right as they enter the store. So most stores will make you enter on the right side so you are forced to turn left causing you to be out of sync before you even get started.

2. Desirable departments are far away from the entrance. Most of the items I go to a department store to buy, such as light bulbs and laundry detergent, are located many, many aisles from the entrance. This means I spend my time walking by a lot of consumer goods on my way to find the item I want. Because these consumer goods are effectively marketed to me, there's a good likelihood that I'll spy something that I don't necessarily need and toss it in the cart.

6. Items that aren't on sale are sometimes placed as though they are on sale, without using the word "sale." I noticed this over and over with diapers; the department store would display a rack of them with a huge sign above them displaying the price, but it would be the same price I paid for them a week ago. Unsurprisingly, the diapers displayed like that were always the most expensive kind.
Just remember, it's their goal to get you to go past items many, many times because the more you pass them the more likely you are to "remember" it was something you "needed."

MSN Money - "15 ways stores trick you into spending"

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